Concept

With the increase in long car commutes and road trips, an opportunity arises to design for eating along the way.

Development

Mercedes is a higher-end car brand prioritizing comfort. I visited the nearby Mercedes dealership to observe the GLA in person and take note of features in some of their most luxurious models.
The fold-down platform that pulls the container with it and magnetic bar for utensil placement both contribute to the user’s focus on the presentation of the food.